Head of Growth Marketing

Location

Central NJ

Employment Type

Full-Time

Location Type

In-Person

Great schools don’t need to advertise. Revolutionary ones do—at least until word spreads.

At Forge, students build real companies and conduct original research instead of memorizing for tests. We need someone who can cut through the noise and connect our approach with families actively seeking something different.

The Challenge

You’re not building brand awareness—you’re engineering enrollment. Your job is to cost-efficiently acquire families whose children would thrive at Forge Prep and then optimize every step from first click to enrollment decision.

Your job: Build scalable acquisition systems that consistently deliver qualified families ready to choose Forge.

What This Actually Looks Like

You’ll own the top of acquisition funnel and work with the Direct of Admissions to optimize pipeline:

• Master paid channels across Facebook, Google, and emerging platforms where parents actually spend time
• Create compelling content that shows what Forge students accomplish, not just what we promise
• Design new acquisition channels like parent referral programs, affiliate partnerships, and influencer collaborations
• Optimize conversion rates at every touchpoint from ad click to enrollment deposit
• Build measurement systems that track true ROI, not vanity metrics

You Should Apply If

• You’ve profitably scaled paid acquisition for high-consideration purchases with measurable CAC and LTV
• You can create engaging content that converts skeptical audiences into interested prospects
• You think creatively about new channels and have launched successful referral or affiliate programs
• You’re obsessed with conversion optimization and can improve funnels through data and testing
• You understand local market dynamics and can efficiently target specific geographic, demographic, psychographic profiles and areas
• You’ve worked at challenger brands that had to prove their value against established competitors

You Shouldn’t Apply If

• You’ve only marketed established brands with proven demand
• You’re uncomfortable with long sales cycles and relationship building
• You need case studies and playbooks rather than creating new approaches
• You see marketing as separate from product and community experience
• You’re not genuinely passionate about transforming education

Your Background Might Include

• Consumer brands that disrupted traditional categories (think Warby Parker vs LensCrafters)
• EdTech or education companies that successfully entered competitive markets
• Professional services where you built trust-based client relationships
• Local market expertise in premium services or high-consideration purchases
• B2C companies where you optimized complex customer journeys

What We Offer

• Top-tier compensation plus performance incentives and equity
• Strategic ownership of our entire growth strategy and execution
• Direct collaboration with founders and leadership team
• Early position in building a national education platform

What Success Looks Like

Year one targets:

• Achieve predictable CAC per enrolled family across all channels
• Scale paid acquisition to generate hundreds of qualified inquiries monthly
• Launch 3+ new acquisition channels beyond traditional digital ads
• Optimize conversion rates at each funnel stage for maximum efficiency

Next Steps

Email us these three things:

1. Your background and your proudest marketing effort
2. Why marketing Forge’s approach to education excites you
3. Your LinkedIn profile or relevant portfolio

Email: anand@forgeprep.org